If most of your customers live within a few miles of your business, you don't need a mailing list to reach them. The US Postal Service's Every Door Direct Mail program, or EDDM, lets you send a postcard to every address on the mail carrier routes you pick. Restaurants, contractors, dentists, tax offices, tutoring centers and real estate agents across Brooklyn use it to reach whole neighborhoods at once.

How EDDM works

1. Pick your routes. On the USPS EDDM website you choose carrier routes on a map. You can see roughly how many homes and businesses each route covers.
2. Print your mailers. EDDM pieces must meet USPS size rules for "flats", which is why EDDM postcards are larger than a regular postcard. We print to EDDM-ready sizes.
3. Bundle and drop off. The mailers are bundled by route and taken to the post office that serves those routes, with the USPS paperwork.

Check the current rules and postage on the USPS EDDM page before you plan, because USPS updates them.

Why it works for local businesses

• No list to buy. You reach every household on the route, including new neighbors.
• Big format. An EDDM postcard is large enough for a photo, an offer and your phone number in big type.
• It stays in the house. People keep a postcard on the fridge or the counter until they need you.

Design a postcard that gets calls

• One offer. "Holiday catering for 20+ people" or "Roof repairs before winter" is stronger than a list of everything you do.
• Your phone number, big. Add WhatsApp if your customers use it.
• A photo of the real thing. Your food, your work, your team, your shop front.
• Your address and the neighborhood name. "In Bay Ridge since 2005" builds trust fast.
• A way to track it. Print a code word to mention when they call, so you know the postcard worked.
• The right language. Bay Ridge and Sunset Park have large Arabic, Spanish and Chinese speaking communities. A bilingual card can reach more of a route.

Plan the timing

• Restaurants: before holidays, Ramadan and catering season.
• Contractors and roofers: early spring and before winter.
• Tax offices: January.
• Tutoring and schools: August and early January.

One mailing rarely tells the whole story. Plan two or three rounds to the same routes a few weeks apart before you judge the results.

How many should you send?

Start with the routes closest to your business. The EDDM map shows you the count per route, so order that number plus extras for your counter. When you see which routes call, expand from there.

See our EDDM direct mail postcards page for sizes and options, and our door hangers if you'd rather hand-deliver to specific streets.

Frequently asked questions

Do I need a mailing list?
No. EDDM goes to every address on the routes you pick.

Can you print the right size for EDDM?
Yes. We print EDDM-ready postcards.

Can I check the design first?
Yes. You approve a proof before anything prints.

How much does it cost?
Printing depends on size, paper and quantity, so we quote each job. USPS postage is paid separately to USPS.

Get a quote

Amana Printing has served Brooklyn businesses since 2005. Tell us your neighborhood and the number of homes you want to reach on WhatsApp at (929) 290-6165, or call (718) 491-6456 for a quote. You approve a proof before we print, and we ship anywhere in the US. Or visit us at 507 68th St, Brooklyn, NY 11220.